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23/08/2011

Business Culture in the Middle East

Until now, I was in Dubai only for vacation or a conference, but I have recently had the opportunity to fly to the region frequently....

Until now, I was in Dubai only for vacation or a conference, but I have recently had the opportunity to fly to the region frequently. But currently it is not a good vacation destination - with a daytime temperature of 45 degrees, no clouds and 36 degree water, you can hardly enjoy a beach vacation. Throw in Ramadan, so no food, no smoking and no drinking water in public during the day. This adds up to empty hotels.

What positively surprised me was their business mentality. Sometimes up to 8 appointments a day: all meeting participants were punctual, courteous, and they all got to the point without winded monologues. How different that can be in Europe. There is also a large cultural mix of Arabs, Europeans and Indians, all conducting business there.

In case you did not know, the Gitex Fair this October will be held in Dubai. Anyone looking to relive a CeBIT circa 1998 is in the right place. I can strongly recommend that you go there to look at the market, not only as a commercial market, but there is also a lot of technology and software to be bought there. Oh and by the way: in October the weather is also more pleasant. :)

23/08/2011

Boldfaced Appointment Cancellations

How do you stay courteous when someone cancels an appointment for a stupid reason? Has this ever happened to you? Excuses, which are clearly excuses?...

How do you stay courteous when someone cancels an appointment for a stupid reason? Has this ever happened to you? Excuses, which are clearly excuses? Of course, people get sick and flights get cancelled. And if someone does not feel like meeting with us: then simply tell us, or else come up with a good excuse, but please not at the last minute.

Just recently, one of our managers booked a non-refundable flight to Italy, only to hear the day before the meeting: "Oh, I accidentally scheduled our meeting during my vacation." I would say that in this case, he should have interrupted his vacation, because he was too stupid to put it on his calendar. But no, this is an important supplier, so it is important to keep things harmonious. So, that means rescheduling and writing a sympathetic email, even though you could burst. What we really should do is send the bill for the flight.

Something similar happened to me last week in Asia. I wasn't there for pleasure, my schedule was booked solid. I was scheduled to have dinner with a supplier. After waiting half an hour after our scheduled meeting time had passed, I called him: "I am so sorry, but I am stuck in Singapore, and my battery was empty. I will only be returning the day after tomorrow." If a customer is important to you, you could at least come up with a more believable lie. A manager lets his battery die, despite the fact that there are outlets all over the place, and oh yes, every hotel room has a telephone. I think he simply forgot about the appointment. But to realize that you are a few thousand kilometers away half an hour later does not sound normal to me. The lesson learned here is: with a good view of Hong Kong, you can even enjoy a nice meal alone.

12/08/2011

Jarltech Sponsors the ID World Congress, Milan - Why?

We decided to sponsor the 10th ID World Congress in Milan this year, not only because the patroness, Sophie de la Giroday, did a beautiful translating job: the...

We decided to sponsor the 10th ID World Congress in Milan this year, not only because the patroness, Sophie de la Giroday, did a beautiful translating job: the participants' list is astounding. And: no boring, hour-long presentations, but, rather, 15-minute brief introductions about the company and her visions. Plus a lot of networking.

But what does a distributor have to do with all of this? Good question. We thought about it long and hard: technology is a wonderful thing, but in order for it to be interesting for the distributor, it has to be sold in large volumes. Discussions with end customers are interesting, but Jarltech does not sell to end customers.

Despite this, I think that we, as a special distributor, must show manufacturers and customers alike that we can choose to support technology which does not automatically promise millions in turnover. We also need to be partners with small-series manufacturers. Of course, we need the know-how to decide if we need two or five manufacturers in our portfolio for, say, RFID technology. Plus, for our own use, we would naturally like to convince the manufacturer to follow our path early on, before he builds up a network of 300 direct partners in Europe, and then has to painfully convert to distribution in five years.

The end customers knows that a reliable distributor needs to stand behind his system integrator. And we want to make our presence known.

First and foremost the priority at such a conference is not that we as sponsors have our logo displayed everywhere - it is more important to show presence early on when networking in the technology community.

Oh yes, if you are interested in our segment, have a look at www.idworldonline.com