When I tell customers or suppliers that we use our own enterprice software, they look at me with big eyes. In a group of 110 employees, they were expecting SAP or Navision. No, we do not have either one, and with a very good reason too. Ever since I started 20 years ago, I always wrote my own assets software, at the beginning under dBase II. (I just realized, that Word's spell checker does not know the word "dBase" anymore.) :) Now we have a team of three programmers, who work on our "Webfaktura". Not only does the manpower cost money, but the software must be certified every year by a special public accountant. Despite this, I believe that this software is a real unique feature, which differentiates us from the competition.

If the boss of Jarltech comes up with the idea to write a blog, and in two languages (the English texts are added by our translator), and electively with a Twitter function and Spam filter for the answers, then it will be up and running on the same day. Or a change-over from DPD to UPS, a warehouse layout system, a conference room availability plan, or, or, or. Our Webfaktura, in addition to working in German and English, also works in Chinese.

But even more important than the speed is the new roll of the distributor between the manufacturer and the re-seller. Both want to know things from the other, and to communicate with the other, but the software packages do not understand each other. Enter us, the interface between the two. Truthfully, when a customer decides to make future purchases with us, I simply cannot allow a programming order to be buried for weeks - I want my sales now.

Or try to become a distributor for HP - the interlocking of the computer system is a real Herculean feat. But I am sure that we will master it faster than if we had to first explain to an external company how it works. The same applies for customer requests. A customer had the brilliant idea of scanning his letterhead for us, so that we could print packing slip receipts for third-party goods on his letterhead. Great idea, and just like that, we are doing this for all of our customers, with packing slip receipts in all the important languages.

In order to evalute our software financially, we sent the current requirements specifications to a manufacturer for standard assets software. We asked them to compose their modules in this fashion and to amend it, so that it works for us worldwide. Result: Roughly 700,000 euros, including a few months of migration phase. Of course, this sum has also been invested into the software, but we can set the priorities for its enhancements every day. Our employees have a tool for offering suggestions for improvement, which will then be implemented. There are still hundreds of them, some of which go into great detail. But: it makes the sales and execution faster, plus simpler for the customers.

My IT professor buddy told me once that practically mid-sized businesses stopped individualizing large software packages. Instead, the sales process is simply adapted to standard software, which is often less expensive. Ok, but I think that our company differentiates itself from other companies through its methods of operation, and I do not want to lose that. When all is said and done, and all the companies have adapted to the three large software packages, then they will finally be working alike. . .