Market Share Sugarcoat
When sales shrink, you can always argue "But we gained significant market share"....
When sales shrink, you can always argue "But we gained significant market share". That implies that one quarter was bad, but that for the competition it was even worse. And no one can prove it, because most competitors are not listed on the stock exchange.
One of our American competitors recently said this sentence during an analyst's conference... without first checking to see that we had grown approximately 30% in the same quarter. They should have known that; it would have only taken an inquiry to the manufacturers. But, we do not take pleasure in another's misfortune, so we will not pass our figures on to the analysts. Let the guys and gals in the US feel safe for now. At least until it is so obvious that it should be admitted... :)