Even Jarltech has a dress code. Ergo, a suit for customer visits, otherwise just a shirt with a collar (not folded up), no visible tattoos and no sportswear in the office. Anyone who jogs into the office in the morning can please immediately change his clothes. Only the boss is allowed to wear ripped jeans, if he has no appointments (mostly).
Where does all this come from? When I was young, I practically slept in a suit - without a tie, no bank would have taken me seriously at age 20, and certainly no customers. But the further I get, the less anyone really cares about it. And the best wife of all has loosened me up a bit. I have to look really hard for a tie at home. Plus the times have changed tremendously: I can greet a bank executive in jeans. And he can address me informally. The board member can arrive with a driver, or drive himself with the Smart. So what? That's all superficial. But there is a minimum standard of respect, so be neat, clean, wear a collared shirt and clean shoes (but no sportswear). We show our hospitality with tailor-made cheese platters and a variety of freshly baked cookies. I'd rather have that than a company in which everyone wears a different tie every day, but the guests only get tap water and store-bought cookies.
Company clothing with a logo. This is actually an American disease, and this would never have happened to me 20 years ago. But now, I can welcome everyone in a Jarltech polo shirt. And with a Jarltech cap and even with Jarltech shoes (the logo is on the sole, for leaving the perfect footprint), not to mention the famous Jarltech anti-slip socks. This is not high fashion, but it does make me proud. Jarltech polos simply make you look beautiful.
After some logistics employees decided that Jarltech polos were not enough, there were suddenly Jarltech hoodies and jackets. And without my intervention! Some of my staff have actually privately embroidered clothing with the Jarltech logo. At their own expense. What a compliment!
My reaction was the usual Spranger overreaction: a Jarltech collection of T-shirts, jackets, polo shirts, hoodies, caps, baby bodysuits and so on, from black to pink.... Of course, by the boat load. Who would be bothered by that? Oh yes, wait there was someone else: the tax office. If I provide employees with non-safety-relevant company clothing, it is subject to German flat-rate taxation. Here's mud in your eye! If an employee dresses in »Jarltech« clothes, we have to collect a few euros from our employees and in fact sell the clothes. But if I give away Jarltech socks to customers, then there is no further taxation. Yet, if I warm the feet of my own team, then the tax office has to be involved. A real pity, since there is hardly any better advertising than employees who voluntarily wear »Jarltech«.
There's only one thing still missing, and that is a Jarltech tattoo. True, this fashion trend is long gone, but a QR code on the forehead is better than any dating app, assuming you have a large, pretty forehead - like me. I can also recommend putting the Jarltech logo on the arm to anyone who wants to enter into salary negotiations with me. That's guaranteed to help! But wait, a tattoo on the arm only works if no shirt is required. And oh yes, even the employees of the savings banks have finally understood that a shirt has long sleeves (and no breast pocket). Back to compliance. Do I bribe my team if I give away Jarltech clothing? Or maybe they are bribing me if they voluntarily wear it? Maybe things just shouldn't be taken so seriously. After all, Jarltech makes you slim and beautiful.
Chatting with the CEO
Some CEOs never have time for anything – they are always busy, always stressed. That’s true, for the most part. But above all, a CEO needs to prioritise....
Some CEOs never have time for anything – they are always busy, always stressed. That’s true, for the most part. But above all, a CEO needs to prioritise. He needs to know what is important.
Ok, so what is important currently? To me, it’s important that I don’t lose touch with our customers. I want to know what challenges and chances we are facing. What do our customers need right now? How can we best support them? In which area could we improve?
That’s why I started the Jarltech CEO chat. Starting now, customers who are logged in to the webshop have the opportunity to chat with me. Of course, I will not be available all the time, but I will make time to be available on a regular basis, and as often as I can.
So, the next time you are logged in to our website and you see the chat symbol with my name on it, try it out for yourself! I look forward to chatting with you!
Europe 2025
Naturally, the current economic situation in Germany, as well as that in Europe, is heavily on my mind....
Naturally, the current economic situation in Germany, as well as that in Europe, is heavily on my mind. After all, I am a business owner who is responsible for 430 employees. What I am missing, however, is a clear political direction in terms of the economy. Does our European policy have any answers?
Let me put it this way: As a medium-sized entrepreneur in the year 2025, I have a plate full of challenges every day. We must constantly ask ourselves the question, how do we make our business even more sustainable? Sustainability has long since ceased to be a trend and has become something of a must.
Digitalisation is another hot topic. Whether that means automating processes, upgrading our IT infrastructure or sensibly implementing AI – you cannot afford to simply do nothing. At the same time though, we are struggling with heaps of bureaucracy. It would be so nice if the regulatory jungle would be streamlined a little, so that we do not need to battle mountains of paperwork each month. And no, I don’t mean in the sense of Elon Musk.
Then there is the matter of the skilled labour shortage. The demographic change is real, and it is beating down our labour market. On a European level we are discussing migration, but the discussion is (more or less) one-sided. It is an important discussion, but it must be comprehensive and not only conducted in a one-dimensional way. How do we deal with this change and how do we attract qualified specialists? This is a relevant factor in remaining competitive.
And, as you already know, we think outside the box: Geopolitical uncertainties and an ever-changing global playing field require us to remain flexible and agile. Whether it is retail, customs duties, energy prices or international conditions of competition – we must have Plan B ready to go – economy and politics together.
In short: Europe 2025 offers us many challenges but also enormous potential. European entrepreneurs want to lead the way and shape the future, but we need sensible framework conditions and planning security from politicians!
Complaining – the national pastime of the Germans
Let’s be honest, we Germans love to complain – about the weather, football, the economy, politics, etc....
Let’s be honest, we Germans love to complain – about the weather, football, the economy, politics, etc. This unites us all – regardless of our social class or political affiliation. Complaining is a national pastime in Germany. We love to grumble about high prices, the shortage of skilled workers and the weakening economy, while at the same time discussing our next holiday or the four-day week. Please don’t get me wrong, I am all for everyone taking a lot of time off and having a good rest – the only thing that bothers me is the fact that we love to see everything in such a gloomy light! We have to start working together to find solutions, because what we forget amidst all the moaning are our own abilities.
No, Germany is not falling apart! Germany still has a lot of untapped potential. We have people with great ideas, curious and inquisitive people (yes, even among Gen Z), a high average level of education, a high degree of legal certainty, a consistently strong industry, very good research ... and yes, we also have the capital. But we have to stop complaining and focus on our strengths. We are capable of innovation, we can be or remain market leaders in many areas, but, at the same time, we have to be open-minded. Even if one area collapses, we can successfully develop and expand a subsequent one. These are our strengths. However, we have to accept the challenge – be it in society, in politics or in the economy. Burying our heads in the sand won’t help us.
We are once again facing enormous opportunities for our future – whether in medical research, industry, the energy sector or, of course, across the board in the field of AI. And that’s just what comes to mind. There is, of course, much more. Let’s work together to develop new ideas that will advance us not only as a society, but also as a business location. There is potential out there, it just needs to be tapped! And by the way, we’ll have less reason to complain!
The road to success: do we really have to get worse at everything?
Last week I had a conversation with a customer that left me speechless....
Last week I had a conversation with a customer that left me speechless. Our sales department asked me to speak to a customer on the phone who doesn’t buy from us because we supposedly supply end customers.
No problem, I thought. I called and explained that this is exactly what we don’t do, and that this is a key promise to our dealers. There are extremely rare exceptions – only if a vendor forces us to or a retailer explicitly asks us to. But that almost never happens.
Then it turned out that there was a misunderstanding: the customer said that we also supply small retailers. My answer: »Yes, we do and we have to, based on our contracts with the vendors. Our competitors do that too.«
»All correct«, I hear, but then it got exciting: »Your large competitors are not interested in small customers, so they are poorly served. At Jarltech, small dealers feel comfortable because you provide great service.«
I didn't know whether to laugh or cry ... A customer doesn’t buy from us because our service is too good? I hadn’t expected that.
But don’t worry, contrary to the headline: We will continue to endeavour to offer every customer the best service we can!